SCHAUMBURG, Ill. — Store brands comprise almost 40% of items making health and wellness claims related to preservative; one in four organic product sales; and nearly one in five items making natural and fat claims in food, drug and mass channels, according to the Nielsen Co. It found that GMO-free claims are the fastest growing among store brands. Sales of these items increased 67% in 2009 to $60.2 million, followed in popularity by gluten free (62%), absence of specific fat (53%) and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.