SCHAUMBURG, Ill. — To grow corporate-brand share, retailers should disguise the private-label status of their store brands, adjust price gaps according to category and study the category consumer before going upscale, advises Tom Pirovano, director of industry insights for the Nielsen Co. Retailers should also: • Offer multiple brands in multiple tiers since no one brand can stand for value, gourmet and healthy eating. • Drive store-brand trial by offering a free item with a $50 purchase. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.