WASHINGTON — Unusually hot summer weather throughout the country drove consumers into stores that triggered an earlier start to back-to-school than last year, according to the latest Back-to-School/College Consumer Intentions and Actions survey, conducted by Bigresearch, Aug. 3-10, for the National Retail Federation.
The average family said they completed 43.2% of their school shopping, compared to 41.6% at this time last year. Similarly, families of college students have completed 43.1% of ...
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