GRAND RAPIDS, Mich. — Meijer here said ecommerce sales on back-to-school items are equivalent to sales during the holidays, though the company did not release specific sales numbers, according to reports published by Internet Retailer. Meijer said it attributed the increases to an interactive game on its website, called Back-to-School Scramble, which it credits with helping to boost the conversion rate on related items 18% while also improving brand perceptions. “There has been a great ...

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