GRAND RAPIDS, Mich. — Meijer here said ecommerce sales on back-to-school items are equivalent to sales during the holidays, though the company did not release specific sales numbers, according to reports published by Internet Retailer. Meijer said it attributed the increases to an interactive game on its website, called Back-to-School Scramble, which it credits with helping to boost the conversion rate on related items 18% while also improving brand perceptions. “There has been a great ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.