PLEASANTON, Calif. — Safeway has hit the road to promote its private-label Open Nature brand of all-natural products. A custom recreational vehicle is traveling the U.S. to sample Open Nature natural granola, peanut butter and other products. Recent stops include San Francisco, Idaho and Yellowstone National Park. "From Mount Rushmore to the nation's capital, my family and I have had a great time travelling across the United States for the past few weeks to take in some amazing sights," ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.