GREENFIELD, Mass. — The Organic Trade Association yesterday launched a new consumer web site, www.organicitsworthit.org, to build on its "Organic. It's Worth It" consumer marketing and education campaign that started in 2008. The site offers informational resources, including basic facts about organics, tips on using organic around the house, and organic recipe ideas. The site also offers organic news and trends, as well as a poll, which allows consumers to share their thoughts on a variety ...

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