NEW YORK — Specialty food retailers like Trader Joe’s and Whole Foods Market have seen greater growth in store-brand sales between 2005 and 2009 than traditional supermarkets, according to a report by Packaged Facts.
It found that private-label growth among traditional grocers was modest at a compound annual rate of 4% during the time period. Trader Joe’s and Whole Foods’ store brands grew at a CAGR of 14%.
Meanwhile, corporate-brand sales at supercenters like Target and Wal-Mart grew at a CAGR of 9%; club stores BJ’s Wholesale, Costco and Sam’s Club at 6%; and discount supermarkets Aldi and Dollar General, 2%.
“Store reputation alone may be the driving force in the success of chains such as Trader Joe’s and Whole Foods Markets in attracting more affluent consumers to the category,” said Don Montuori, publisher of Packaged Facts, in a statement.