SKOKIE, Ill. — Peapod here, Ahold USA's online grocery division, is building a database of product images and information that it is making available to retailers and application developers for free. "We're trying to create a standard so everybody can be consistent," said John Burchard, senior vice president and chief information officer for Peapod, at the U Connect Live conference this month. The database, called ItemMaster, currently contains about 4,500 ...

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