NEW YORK — Two-thirds of the 63% of shoppers who've changed their food buying habits as a result of economic conditions are purchasing private labels in categories where they used to only buy national brands, according to a Private Label Manufacturers Association poll conducted by GfK Custom Research North America. The research titled "Store Brands & The Economy: Are Shoppers Ready to Start Spending Again?" found that shoppers are saving money in other ways, with 91% cutting back on ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.