SCHAUMBURG, Ill. — Store-brand candy marketers are facing a scary Halloween season, with category share projected to fall from 8.1% to 5.6%, according to the Nielsen Co. The trend will be evident in both chocolate and non-chocolate candy segments. “Without a doubt consumers continue to turn to store brands in a down economy,” said Todd Hale, senior vice president, consumer and shopper insights at Nielsen, in a statement. “What we see with Halloween candy sales, however, is a sign that ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.