SCHAUMBURG, Ill. — Store-brand candy marketers are facing a scary Halloween season, with category share projected to fall from 8.1% to 5.6%, according to the Nielsen Co. The trend will be evident in both chocolate and non-chocolate candy segments. “Without a doubt consumers continue to turn to store brands in a down economy,” said Todd Hale, senior vice president, consumer and shopper insights at Nielsen, in a statement. “What we see with Halloween candy sales, however, is a sign that ...

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