MILPITAS, Calif. — Shoppers of Safeway, Pleasanton, Calif., will be able to use a mobile product location app in 40 stores in the San Francisco Bay area beginning Jan. 4, according to AisleFinder here, provider of the app. Safeway did not respond to a request for comment. The app, which will be available at AisleFinder's website and downloadable to iPhone and Android phones, gives the number of the aisle in which an item is located. It can also provide shoppers with "a mapped-out shopping ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.