COLORADO SPRINGS — Retailer SKU reduction programs need to maintain a focus on the consumer to be successful, Ed Crenshaw, chief executive officer of Publix Super Markets, said during a panel discussion here Monday. “We think of this as assortment correction, and the important thing is to understand the customer,” he said in responding to a question during an educational session at the Grocery Manufacturers Association Executive Conference here. “Not every Publix store is exactly alike. ...
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