LAKELAND, Fla. — Publix Super Markets here has signed an agreement to license the Test & Learn Management System, a predictive intelligence tool from Applied Predictive Technologies, Arlington, Va.
Publix will use APT’s Test & Learn for Sites software to assist in measuring the impact of new capital allocation, merchandising, marketing, pricing, and operations initiatives and targeting the rollout of these initiatives across its more than 1,000 supermarkets in five states.
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