LAKELAND, Fla. — Publix Super Markets here has designed a new online gift card center page on its website to drive traffic into its stores. The page displays all cards available. Visitors to the site can shop online by recipient (children, couples, him, her, teens); by occasion (birthday, holidays, new baby, thank you/appreciation, weddings); or by fourteen different categories. The page copy reads: "Welcome to the Publix Gift Card Center, where you'll find a variety of gift cards perfect ...

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