WHITEHOUSE STATION, N.J. — A new logo, redesigned private-label packaging and an enhanced website are all part of a brand repositioning initiative launched by Quik Chek here yesterday. Shaped like a bright lime-green letter “Q” that has a tail shaped like a dark green leaf, the logo is designed to represent the 100-store chain’s commitment to delivering a quality assortment of fresh food products, according to Quik Chek. The convenience store is announcing its new brand with advertisements, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.