WEST SACRAMENTO, Calif. — Raley's here said it has named Michelle Cervantez as its first-ever chief marketing officer. The company said she will bring a fresh perspective to the business “at a time when there are increasing choices for consumers [by] spearheading Raley’s brand management and strategic marketing” and that she will “help drive simple and clear messaging to consumers.” Cervantez was previously chief marketing officer for Jacuzzi Group Worldwide. “She has the capacity for ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.