WEST SACRAMENTO, Calif. — Raley's here said Wednesday it has hired Hoffman/Lewis, an advertising agency based in San Francisco, to handle its creative and media advertising business. The agency's responsibilities will include television, radio, print and interactive campaigns, with its first efforts scheduled to debut in the spring, Raley's said. According to Michelle Cervantez, chief marketing officer, "We chose Hoffman/Lewis because they presented us with a strategy that we feel will ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.