WASHINGTON - Companies involved in shopper marketing experience higher sales growth and a better return on investment for their marketing programs, according to new research from the Grocery Manufacturers Association, Booz & Co. and Shopper Sciences. Shopper marketing growth is fueled by a new focus on shopper solutions that engage shoppers across the path to purchase in ways that complement and go beyond promotional pricing, according to the report, titled “Shopper Marketing 5.0: ...

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