CHICAGO — Sometimes personalized offers from supermarkets just aren't worth the customer's time — according to a new report from Brick Meets Click, a research firm founded by supermarket consultant Bill Bishop. In the first of a series of planned customer interviews about the use of modern shopping tools, Brick Meets Click speaks with a user of Safeway's Just For U personalized marketing service, and finds that she doesn't always find it worthwhile. In one ...
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