ATLANTA — Coca-Cola North America is sponsoring the creation of the Retail Commission on Shopper Marketing. The objective of the group that will comprise retailers will be to determine how to best leverage manufacturer insights to develop consumer-based marketing approaches. The In-Store Marketing Institute will facilitate the yearlong process that will lead to the development of the white paper: “Shopper Marketing Best Practices.” Brian Harris, chairman of the Partnering Group, will head ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.