CHICAGO — Most retailers are not making full use of the loyalty card data available to them to make promotional decisions, Jim Hertel, managing partner at Willard Bishop, Barrington, Ill., said Tuesday during a webinar co-sponsored by his firm and The Food Institute. “The single biggest skills gap at retail is the gap between access to the information and making good decisions based on that data," Hertel said. According to Craig Rosenblum, a partner in the Bishop firm, “You can crawl, walk ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.