CHICAGO — Most retailers are not making full use of the loyalty card data available to them to make promotional decisions, Jim Hertel, managing partner at Willard Bishop, Barrington, Ill., said Tuesday during a webinar co-sponsored by his firm and The Food Institute. “The single biggest skills gap at retail is the gap between access to the information and making good decisions based on that data," Hertel said. According to Craig Rosenblum, a partner in the Bishop firm, “You can crawl, walk ...
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