SAN CARLOS, Calif. — Three-quarters of surveyed retailers and 58% of consumer product manufacturers rank consumer centricity as a top-three success factor, according to a new survey sponsored by DemandTec here and Toronto-based Precima and conducted by IDC Global Retail Insights. The survey also showed that high-performing retailers use consumer insights more frequently in sales/merchandising (80%) compared to the norm (60%). Overall, the survey indicates that companies are seeing benefits ...
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