BOSTON — Among the technology applications considered most important to fast-moving consumer goods (FMCG) retailers in 2008, master data management ranked the highest (19%), according to a study done by AMR Research here. “Although it was near the bottom of the list of priorities in 2007, FMCG retailers now recognize the need for using current, consistent, clean and accurate data generated inside and outside their organizations,” said the study, called “Fast-Moving Consumer Goods Retailers ...
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