PORTLAND, Ore. — Target and The Fresh Market, Greensboro, N.C., have added direct trade coffee to their respective private-label lines, according to supplier Coffee Bean International here. Direct trade is a type of fair trade sourcing where roasters pay a premium above the minimum price that fair trade certification requires, for higher quality specialty coffee. Through its new "Project Direct" program Coffee Bean International is working with 20 independent farmers in the San Ignacio ...
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