PLEASANTON, Calif. — As part of a move aimed at bringing its corporate-brand-building responsibilities in-house, Safeway here will end its five-year relationship with Daymon Worldwide. The private-brand broker declined to comment. "Given the strategic importance our own brands play in our future as a retailer, we thought it would be better for Safeway employees to manage the process instead of a third-party broker," Brian Dowling, a Safeway spokesman, told SN. Safeway will end its ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.