PLEASANTON, Calif. — Safeway has introduced SimpleNutrition, an in-store shelf tag system designed to make it easier for shoppers to find better nutrition choices among foods and beverages. SimpleNutrition green shelf tags highlight up to two of 22 different nutrition and ingredient benefits, such as: Gluten Free, Organic, Sodium Smart, or Made with Whole Grains. "Consumers are inundated with conflicting nutrition information and are often skeptical of the nutrition claims on packaging," ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.