PLEASANTON, Calif. — A Labor Day promotion at Safeway attempts to build the retailer’s Facebook following. Safeway will award five Facebook fans a $100 Safeway gift card. To enter, they must “like” the Safeway Facebook page, fill out an online entry form and agree to the contest rules. The contest kicked off Monday and runs through Sept. 2. More than 98,500 people currently “like” Safeway’s Facebook page. In other news, Safeway is getting a jump on the flu season with a new flu shot ...

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