PLEASANTON, Calif. — Safeway here consulted with real moms when developing “mom to mom,” an 80-item private-label line of baby products that hit store shelves yesterday. Diapers, hypoallergenic baby wipes, infant formula, toiletries and lotions packaged in wide-bottom bottles to prevent spillage, are among the new arrivals. Ease-of-use and the importance of gentleness were key insights gleaned from the retailer’s research. “The mom to mom line reflects the truth of the adage, “Mother Knows ...

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