PLEASANTON, Calif. — Safeway here said Monday Mir Aamir has been named president of customer loyalty and digital technologies, a new position.
Aamir, who joined Safeway in 2005, was formerly senior vice president, marketing strategy and financial planning and analysis. In his new role Aamir will lead Safeway's loyalty programs and oversee digital and mobile efforts related to loyalty while continuing to be responsible for marketing strategies, shopper analytics and insights, club card strategies and pricing.
"Mir has been instrumental in building Safeway's loyalty marketing capabilities and programs that focus on sales growth," said Diane Dietz, executive vice president and chief marketing officer. "By enlarging his role and consolidating our loyalty-building disciplines, we expect to further grow Safeway's capacity to connect with shoppers in an increasingly digital world."