PLEASANTON, Calif. — Safeway here said it plans to roll out a rebranding campaign division-by-division to focus on its new everyday-low-pricing program. The campaign was launched earlier this month in the chain's 253-unit northern California division, which encompasses western Nevada. During a conference call with analysts late last week Steve Burd, chairman, president and chief executive officer, said the rollout will proceed geographically, though he declined to say where it would land ...
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