PLEASANTON, Calif. — Safeway here said yesterday that growth in corporate-brand sales is outpacing growth in national brands by a factor of 4 to 1 storewide and 6 to 1 in the center of the store — "the strongest evidence that consumers are trading down and looking for value," according to Steve Burd, chairman, president and chief executive officer. That shift helped boost net income for the first quarter, which ended March 22, to $193.4 million, while sales — which reflected a shift of ...
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