PLEASANTON, Calif. — Safeway here said yesterday it has formed Better Living Brands Alliance to market its O Organics and Eating Right brands to other retail channels in the U.S. The alliance's mission, Safeway said, "is to provide health and wellness food and beverage solutions via two proven multi-category brands." Steve Burd, Safeway's chairman, president and chief executive officer, said in a conference call last week O Organics recorded 2007 sales of $310 million and is expected to do ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.