MILWAUKEE — Santa Claus emerged from huge blocks of cheddar at Roundy’s newest Pick N’ Save store here last weekend. Sarah Kaufmann, known in the industry as The Cheese Lady, was commissioned by Roundy’s to sculpt Santa from three 640-pound blocks of Wisconsin mild cheddar in the store’s dairy department. During the days-long project, customers were offered samples of Roundy’s private-label cheddar, the same variety used in the sculpture. Kaufmann arrived at the store on Thursday, and was ...

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