SPARKS, Nev. — Supermarkets need to rethink their merchandising and offering of greeting cards in order to compete against e-cards and other digital social expressions products, said Nick Barainca, director of nonfoods, Scolari’s Food & Drug Co. here. Last year retail sales of greeting cards grew a modest 1.5%, according to researcher Mintel. “Retailers are starting to look at making sure they’re not just filling up a bunch of pockets of dead ...

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