SPARKS, Nev. — Supermarkets need to rethink their merchandising and offering of greeting cards in order to compete against e-cards and other digital social expressions products, said Nick Barainca, director of nonfoods, Scolari’s Food & Drug Co. here. Last year retail sales of greeting cards grew a modest 1.5%, according to researcher Mintel. “Retailers are starting to look at making sure they’re not just filling up a bunch of pockets of dead ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.