SPRINGFIELD, Mass. — Big Y Foods built a buzz about its private brands Monday with a 75th Anniversary Facebook photo contest. In the morning, shoppers were asked to post a photo on Big Y’s Facebook page of their favorite Big Y brand product. The entry with the most “likes” by 4 p.m. won a $75 gift certificate. Garnering the most attention was a jar of peanut butter posted by Laura White Lybarger, with 64 "likes." "I'm extremely lucky to have some really incredible friends. And that the jar ...

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