ARMONK, N.Y. — American consumers are changing the way they shop, but are unwilling to sacrifice quality, value and nutrition to save money, despite the recession, and are unlikely to change once the recession ends, according to a study by the IBM Institute for Business Value here. An IBM consumer survey, based on telephone interviews, found that 68% of the 4,000-plus respondents said nutrition is the most important consideration when shopping; 49% said they are shopping at more stores to ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.