MISSISSAUGA, Ontario — Canadian grocer Sobeys has launched Signal, a value-tier private brand including staples like fruit jams, maple syrup, plastic cutlery and napkins.
"Signal offers our lowest prices on-shelf for everyday essentials across all of the key food, household and cleaning product lines," said Belinda Youngs, chief marketing officer for Sobeys, in a statement.
Last year the chain announced plans to replace its 1,000-item Compliments Value line with a better-defined selection ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.
Already registered? Log In