CAPE TOWN, South Africa — Fruit & Veg City here, which operates over 100 stores, has selected Clickatell, Redwood City, Calif., to communicate store announcements and sales promotions to customers via text messages on their mobile phones. After customers opt into the program, Fruit & Veg City sends current promotion information directly to the customers’ cell phone via SMS. The retail chain also runs real-time contests and promotions with customers to give them opportunities to win ...
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