BIRMINGHAM, Ala. — Southern Family Markets here, an affiliate of C&S Wholesale Grocers, Keene, N.H., has chosen Revionics, Sacramento, Calif., as its provider for price, promotion and markdown optimization.
The chain will leverage the strategic pricing solution on a Software-as-a-Service (SaaS) basis to predict and influence consumer demand for products in both its traditional grocery and liquor store formats.
“We operate in highly competitive markets as well as a difficult economic environment in the Southeast,” said Jeffery Burkhead, senior vice president & general manager, Southern Family Markets, in a statement. “Price optimization should allow us to remain competitive while protecting our margins.”
Founded in 2005, Southern Family Markets operates stores in Alabama, Florida, Georgia and Mississippi.
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