GRAND RAPIDS, Mich. — Spartan Stores here recently expanded its deployment of business intelligence software from MicroStrategy, McLean, Va., to enable store directors and department managers to evaluate and manage individual store and department performance.
Spartan already uses the software across the company for a broad range of applications, including sales and profitability reports to monitor business performance, merchandising reports for insights into gross margins and category management, marketing reports to evaluate sales promotion trends and opportunities, and supply chain reports to manage supplier delivery performance.
The software allows Spartan “to analyze a tremendous amount of information in a quick and easy manner," said David Couch, chief information officer of Spartan Stores, in a statement.
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