GRAND RAPIDS, Mich. — Spartan Stores is the latest private-label marketer to adopt an unconventional campaign for its store brand. On Wednesday it will host the “Piling on the Pasta” eating contest featuring Spartan Stores new Super Pasta and sauce. Representatives from local media outlets and schools will participate. The top three finishers win the chance to donate $1,000, $500 and $250, respectively, to their favorite charity. The pasta that hit shelves earlier ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.