SAN BERNARDINO, Calif. — Stater Bros. Markets here said it plans to launch a new advertising campaign today with the tag line, “Lowering prices every day ... to help you save on what you pay.” The program involves lowering prices on 10,000 products “that families use on a daily basis,” the company said. “We know our customers are having a hard time making ends meet,” Jack Brown, chairman and chief executive officer, said. “That’s why we’re offering even lower prices to help the families we ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.