CHICAGO — While most American shoppers do not give much thought to “buying local,” marketing potential for the trend — especially with regard to food — is big, according to a survey by Mintel, a consumer research firm here. “Local is becoming a desirable product claim, as people try to save money, support their communities and preserve the environment,” Krista Faron, senior analyst at Mintel, said in a statement. “We found that over half of ‘local’ shoppers are trying to help their local ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.