ENGLEWOOD CLIFFS, N.J. — More than 30% of consumers are eating at home more and eating out less and 40% feel worse off than a year ago, according to a new study released today by Unilever. In response to these tough economic times, consumers want manufacturers and retailers to be creative in product packaging and sales approaches, such as by introducing larger pack sizes, smaller package sizes at lower price points, and modestly reduced package sizes with the same price point, according to ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.