STATE COLLEGE, Pa. — Despite greater traffic in 2011, convenience stores saw a lower conversion of visitors to buyers compared to the previous year, show the findings of VideoMining’s C-Store Shopper Insights study which observed shoppers through video and analytic technology in 48 stores across 11 markets. C-store visitors were found to spend less time in store and money per trip. "We expected changes, but were quite surprised by the magnitude of shifts in shopping ...

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