STATE COLLEGE, Pa. — Despite greater traffic in 2011, convenience stores saw a lower conversion of visitors to buyers compared to the previous year, show the findings of VideoMining’s C-Store Shopper Insights study which observed shoppers through video and analytic technology in 48 stores across 11 markets. C-store visitors were found to spend less time in store and money per trip. "We expected changes, but were quite surprised by the magnitude of shifts in shopping ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.