PHOENIX — Consumer willingness to buy products in all retail channels has created a “flat retail world” that supermarkets must proactively address, according to Wendy Liebmann, chief executive officer and Chief Shopper, WSL/Strategic Retail. In a presentation at the Food Marketing Institute’s Midwinter Executive Conference here, Liebmann outlined steps to success, which included the importance of health and wellness merchandising. She said supermarkets are on the right path with initiatives ...
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