LAS VEGAS — Supermarkets have the opportunity to better tailor health-related messages to individual consumers, according to Stephen Vowles, senior vice president of marketing at Stop & Shop and Giant-Landover. Speaking at the Food Marketing Institute Show here yesterday on a panel about a new Coca-Cola Retailer Research Council report called “Connecting the Dots Between Food and Health: Expanding the Market for Retail Grocery,” Vowles also said focusing more carefully on health and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.