MINNEAPOLIS — A week after Safeway announced it would part ways with Daymon Worldwide and bring its corporate-brand-building responsibilities in-house, Supervalu confirmed it will do the same, effective May 14. “An increase in our Own Brands sales is a key component of our growth strategy,” said Haley Marconett, spokeswoman for Supervalu. “As such, we recently realigned our Own Brands teams to work more closely with our merchandising and marketing teams.” Supervalu will manage its ...
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