NEW YORK — Supervalu is poring over sales data to streamline its product offerings, the company’s new chief executive officer said at an investor conference here last week. “I’ll name a category, cereal, where we’ll carry four sizes of the exact same box of cereal that might be ranked No. 72 in the category,” said Craig Herkert in response to a question about SKU rationalization. “And from one size box to the next, there’s another bowl-and-a-half of cereal in there. I’m not sure our ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.