MINNEAPOLIS — On Wednesday, Supervalu will debut a new television ad featuring animated, singing produce, according to a report in Advertising Age. “We know customers want to eat better. We want to serve our customers and help them deliver on this goal,” explained Sidne Berg, the Supervalu’s director of marketing communications. “The advertising is focused around our produce department, which is a key department for us. The campaign itself really leverages the visceral and exciting ...
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